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A Media Buyer's
Guide to Clients & Profits
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Clients & Profits has built-in media
planning, buying, and tracking capabilities. These media functions
seamlessly integrate with job tickets, job costing, and client
billing. The media system lets you build detailed broadcast and
print media plans based on TV, newspaper, magazine, and alternative
media buys, as well as simple media estimates. The 64-page Media
Buyer's Guide to Clients & Profits provides
a comprehensive overview of the program's media planning, ordering,
and tracking functions. You'll find easy-to-understand descriptions
of best media management features in Clients & Profits. It's
an essential resource for media buyers, as well as for anyone who
wants a short course in media buying.
A Media Buyer's Guide to
Clients & Profits (2.25mb)
In this guide, you'll learn to:
 Create
and maintain lists of stations/programs and publications/ad
sizes
Add,
edit, and print broadcast and print media plans
Add
and print media estimates
Create
insertion orders automatically from media plans and media estimates
Track
materials due and space closing dates
Print
media plans, estimates, and reports
Import
media orders from Strata, SmartPlus, and TAPSCAN using the
C&P Media Link
You'll need Adobe
Acrobat to read and print the Media Buyer's Guide.
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