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Five years after first installing Clients & Profits PLUS, only four people were using the software. Angela wanted everyone to have access so they could enter their own time. They more than doubled their user licenses so more people could have access to the data, and they could increase the efficiency of inner-office communication. But they still weren't using the software to its fullest.

Rumors and realizations

Rumor was spreading throughout the agency that Clients & Profits PLUS was "a hunk of junk," Angela says, "because it wouldn't do what people wanted it to." They started considering other agency management software applications, including Adman, 4th Power, and others available at the time. During their evaluation of other software, they gave Clients & Profits a call. "They realized that Clients & Profits does do what they need," Angela says, "they just didn't know."

It didn't take long to realize that they'd have to purchase several software programs to replace all that Clients & Profits can do. Now users are asking "what else can we do?" Now, the whole agency is behind the software.


Angela wanted everyone to be able to log onto the database whenever they need to, so when My Clients & Profits! was released in late 2000, they knew they'd found the answer. Using the My Clients & Profits! web server, M/C/C staff can log into their Clients & Profits database through a web browser from anywhere - both inside the office and on the road - to check on jobs, add time, and monitor costs.

High-tech solutions

Now with Clients & Profits, this high-tech agency can stay on top of jobs from anywhere their work takes them, even if it's just down the hall. Whether handling a media tour for Raze Technologies, a cyberactive launch for Intellivoice, or public relations for Fujitsu, M/C/C relies on Clients & Profits to keep them on the cutting edge of their work, just like their clients rely on them to stay ahead of the technology curve.

"Buying technology is NOT like buying frozen peas," Mike says. "When was the last time you spent two months researching frozen peas?"






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