Topic

Messages

Database / Mail List Management Software

I'd like to know how other agencies deal with (snail) mail list management needed for a variety of reasons. The data base should list and sort in a number of way. For example: Media list, by city, by type, by sales rep, by editor(s)... Clients & Profits does not really support that component of project/media management. We have used ACT but they no longer support MAC systems!!

Any ideas or software suggestions would be appreciated.

-- Carol E. Davison Exec. Director, Davison Advertising

We use an Access database and print our labels for snail mail using mail merge in Microsoft Word.

Danny Griffin

We use Filemaker for this database management function, and it works very well...and they support MAC's!!

--Kay Rosburg Dever Designs, Inc. Laurel, MD

We use GoldMine as we are both a PC (for account/management side) and Mac (for graphics/design) side shop. GoldMine has a number of great features from group Emails to lots of different sorts/categories/groupings and more. Since the Mac users doing need lists or access to all of the sales contact information, this works pretty well.

Visit our website to learn more about the art and science of branding, and how we have created successful brand programs for clients in many industries.

Jennifer Larsen Morrow marketing being Creative Company, Inc.
www.creativeco.com

We use Filemaker for database management, mailing lists, etc. Very flexible and works great for us.

Tammy Lamb Controller maring, kanefield & weissman, inc.

I recently researched the *heck* out of this, and ran down a lot of dead-ends. Sounds like your looking for a campaign-management system, also called a "Marketing Automation System". BlueMartini and e.Piphany are typical offerings, the only problem is that their price starts in the six-figure range. Almost everything I found was priced like this.

Except... A package called MarketingPilot. Under $1K per seat. Designed to coordinate and keep straight all your different selects, demographics, etc for overland lists, email lists, print ads, broadcast, whatever. And even better - lets you input RESULTS so you can learn how your campaings are performing and compute ROI's.

I wish C&P had this functionality - but it doesn't. I highly recommend MarketingPilot, at www.marketingpilot.com

Kurt
Kurt R. Stammberger Principal Coda Creative, Inc.
www.codacreative.com

Ditto.....

Mac users too!

Shannon Asquith Business Manager Tackett Barbaria Design Group

FileMaker Pro (www.filemaker.com) is the only way to go, we think. Simple to use. Cross-platform. Web-enabled. We use it for our intranet server as well.

MS Access doesn't support Macs and is harder to use than it should be. MS FoxPro is no longer available on the Mac side either since Microsoft bought out a wonderful little software company in Ohio. No one on this list would seriously consider Raining Data's Omnis, would we? Fourth Dimension (www.4d.com) is another one... more difficult than others.

Ed -- ===+===+===+===+===+===+===+===+===+===+===+===+===+===+===+=== Ed Arnold
Systems and Facilities Manager HSR Business to Business Inc.

We use Now Contact.

-- Nancie Jann Accountant Addis
See our latest work at www.addis.com

We use NOW contact too.

Diana Decesaris

Thanks for your reply..is this a Mac product? We haven't been able to find any info on it. I think we're going to go with File maker Pro but I am interested in the Now software.

Carol Davison

We're Mac and had the same problem with ACT not supporting Macs. We switched to NOW Contact as well. Do you have a problem using 'Keywords"???

Nancy Miller Storandt Pann Margolis & Partners

NOW Software no longer exists. We used to use it on a few machines, but when NOW sold off the product or went out of business the upgrade was going to cost us too much for what it was doing.

NOW Contact is now a product of Power On Software... www.poweronsoftware.com

Ed Arnold HSR Business to Business, Cincinnati