Topic

Messages

Markups?

For those of you who still mark-up production:

1) Do you mark up on the gross amount or net amount?

2) What % do you typically mark up?

Tracie Off
VP/CFO
Fricks/Firestone Advertising

we mark up net at 25%

Tina Marie Cerra

We mark up production 20-30% of the net amount.

Ann Adams
Controller
J. Stokes & Associates

We mark-up our outside production costs by 20%.

Angie Albanese
Accounting Supervisor
Bandy Carroll Hellige Advertising

We still mark-up production on the net and we use 15% (1.1765) and 10%.

Pam Streitler
Director Accounting/Administration
BURDETTEB2B

Printing mark-ups

We are designing a publication for a new client and would like to be able to handle the printing in addition to the concept, copy writingg and design work.

We would normally mark-up the net costs from our outside vendors (including printers) 20 to 25%, however in this case it would be an especially large printing job, and if our pricing is competitive this could be an ongoing (perhaps monthly) project. In this case it seems that a significantly smaller mark-up may be warranted.

I'd be interested to hear what type of mark-up other agencies have used in this type of situation.

Dorinda Sample