PLAN TO RECOVER FAST
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PLAN
FOR THE WORST
(and it won' be that bad)
Dotted your i’s
and crossed your t’s? Completely convinced that
everything is safe and secure when you’re not
looking? Look again.
Maybe you’re safe from hurricanes, volcanoes, and earthquakes.
But what about snow, fire, a wayward back hoe grinding your
T1, or an office-wide outbreak of food poisoning?
The American Red Cross estimates that as many as 40% of small-
to medium-sized businesses never reopen after a natural disaster
hits. Why? Although they had insurance to replace physical
assets, they didn’t have adequate protection (i.e., off-site
backups) for their digital assets.
Develop a plan now to ensure the continuity of your time-sensitive
business functions, right down to who gets the mail. Build
your plan with these 4 steps:
1. Take a look at potential threats,
from that serene creek outside your window
to the hotheaded spouse of the new AE,
then determine the risk factor of each
possible event.
2. Take steps now to minimize the
loss if something happens. For
example, if a key vendor is somewhere that
disaster hits frequently, consider finding
an alternate.
3. Decide now what to do if
a disaster does strike so that the impact
is minimized. Include an immediate workspace
(your garage?), and be prepared to phone
your employees, clients, vendors, and banks.
4. Set up a recovery plan.
Include plans that will lessen the impact
of long-term results, such as the logistics
necessary for finding a short-term workspace,
reinstalling data, and more.
Building a contingency plan is never fun, but you’ll
be back in business sooner than you think with an airtight
plan (stored off site, of course!).
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Continued
from previous page
Luckily, their bookkeeper routinely made a weekly copy of the Clients & Profits
database and took it off site.
“If I were to say that one thing saved the business,” Dave says, “it
was the fact that a copy of the C&P data was on a Zip disk outside the agency.”
In the day-and-a-half that they were down, fellow agencies came to their
aid, offering loaner computers and office space. “Everyone has
been great,” Dave says.
They forged ahead for 3 days, getting out whatever work they could until
they could reinstall the C&P backup. “Work was tough for those
few days without Clients & Profits,” Dave says. “We didn’t
realize how much we need it.”
When employees create havoc
Employees (either current or former) can also make a mess of things.
From malicious treatment of files and equipment to inadvertent stupidity,
your staff can do serious damage to your agency in seconds.
Did that cranky AE swipe a copy of your client list? Does that intern
really know how to enter A/P invoices—or is she just faking it?
Don’t forget about the technology junkie who stays late now and
then; he could be using your shop’s equipment for illegal activities.
Or maybe he’s just moving a few client files around—and accidentally
deletes the final version. Whoops. How do you keep these dangers at bay?
Besides using old fashioned vigilance, use technology. Install computer
monitoring software that tracks web sites visited, keystrokes, and other
user information. (You might be surprised at what you learn.) Consider
setting up timed lock-outs and passwords on terminals, and limit internet
access. You can also use Clients & Profits access privileges.
Stopping sticky fingers
Embezzlement happens, and probably more often that you know.
(only about 120 in 500 business actually catch
embezzlers). And, the Association of Certified Fraud Examiners
says, an embezzling worker swipes about $127,000 before getting
caught.
Embezzlement
schemes to watch out for fall into four categories:
1)
Billing - invoices for fictitious goods, inflated charges,
or personal purchases;
2)
Payroll - imaginary employees or unauthorized raises or bonuses
are paid;
3)
Expense reimbursements - phony or inflated expenses are turned
in;
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4)
Check fraud - forged or altered checks are cashed, or checks are
stolen.
And
the cost of embezzlement goes beyond the loss of cash. Once
the scheme is exposed, the trickle-down damage can cost top
talent, clients, reputation, fiscal solvency, and company morale.
Who does it, and why
Unfortunately,
the people most likely to hurt your business look like ideal
employees. In a report that evaluated hundreds of cases over
more than 10 years, 75% of the criminals were men, and most
were first-timers with no criminal record. They were young,
talented, and intellectual. By education, 42% were high school
graduates; 45%, college graduates, and 13% had completed postgraduate
work. But the common thread between all of them were motivation,
opportunity, and the ability to rationalize their actions.
As
a manager, you can’t do much about what motivates employees
to commit a crime. But you can interrupt opportunity and derail
rationalization by creating a corporate culture that values
ethical behavior and builds mutual respect. (For tips on spotting
and stopping criminal behavior, see the article on page 7, “Stop
Thieves In Their Tracks.”)
Planning for the best
No
matter how many precautions you take, bad things do happen. But if you
plan to make the best of it when it inevitably happens, you’ll
be in the fast lane to recovery.
First,
make a list of threats, rank them from most to least likely,
then start building your recovery strategy. Include things
like off-site back-ups, human resource policies, and, above
all, vigilance.
Sounds
like a lot of work? Truthfully, it is. But Clients & Profits
can help, and you’ll find tips throughout this newsletter.
From access privileges to reports, there are dozens of helpful
tools right at your fngertips.
It’s
easier to believe that you’re immune from disaster (wouldn’t
that be nice?!). Unfortunately, the potential is as real as
the paper you’re holding. So, now that you’re thinking
about it, while everything is buttoned-up and secure, start
planning. You’ll never be sorry you did.
Judy
Hector is Director of Marketing for Clients & Profits. |