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Jerry Bray, Maryland-based Harvey & Daughters' CEO, played a crucial
role in choosing Clients & Profits. The agency pulled key staffers
from both the creative and business sides of the shop to work on the
initial setup. "We even brought in a C&P consultant a few times to
ensure that we got it all right the first time," he says.
Managing your agency's database might sound like an
overwhelming responsibility, but the chore can be subdivided into three
key responsibilities: (1) database backup, (2) communicate with users,
and (3) take a proactive role in maintenance.
Safety first
First, back up your database daily to a reliable,
removable media like DAT tape or a CD-R. Save at least one week's
worth of data (two is better) before rotating the storage media
to overwrite it. Also, establish a rotation procedure so that
you are taking one copy of your backup off site to protect it
from fire, floods, theft and other disasters. Be sure to make
a monthly backup of your database for safekeeping. "We use Retrospect
and DLT tapes to back up all files overnight, Monday through
Friday," says Marilyn Power, operations director at Fort Worth-based
Stuart Bacon. She keeps a couple of spare tapes on hand in case
one becomes damaged so the backup routine is never disrupted. "I
also take the two most recent backup tapes home with me in the
evenings," she says.
Restore and check your back up periodically so you are
certain that the procedure is working. And make sure someone else knows
how to run, restore, and check the backup in case the system manager
is unavailable. Drin Gyuk, systems administrator at Chicago-based Piper
Studios, taped instructions on the backup hardware "so anyone could
do it." They even chose a staff member to make backups just in case
Drin isn't around.
Communicate with users
Until users get accustomed to contacting the
system manager immediately if something unusual occurs, ask
them each day.
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Keeping lines of communication
open can help identify any potential problems before they become
disasters.
But if something does go awry, it's always the users
who discover it first. The sooner it's investigated, the sooner its
true nature can be determined and the problems solved. It can be something
as simple as a cable: "After having troubles for some time, we had our
cabling tested and found some bad cables," says Jennifer Glick, director
of operations at the Princeton-based Rainier Corp.
The C&P system manager is not just a techno-geek;
there's also a human side to system management. "I'm involved with our
users on a daily basis," says Jerry, Harvey & Daughters' CEO, "so
I quickly know if something is wrong. For us, it's rarely a database
issue; our system is pretty stable." He gets involved in training new
employees to ensure that they know how to correctly use the software. "After
all," he says, "using Clients & Profits well has been the key to
our success."
B-E A-G-G-R-E-S-S-I-V-E
The best Clients & Profits system managers
take an active role in managing the database. First, they learn
as much as they can about the care and maintenance of the database,
starting with the Clients & Profits
Database Guide. It's an essential resource that includes
troubleshooting and repair information, and identifies the common
causes of data corruption. Second, check the "What's
New" page on the Clients & Profits web site every Monday
for news, tips, updates and other information. Third, sign up
for the System
Manager online user group to exchange tips, solutions, and
answers with other C&P system managers.
It takes a special person to be the C&P system manager,
particularly when the responsibility is piled on top of other work.
But if you break down the responsibilities into manageable tasks, the
duty becomes less stressful&endash;and gives you a chance to be the
hero (cape not included).
Mindy
Williams is a senior member of the Clients & Profits
Helpdesk. She teaches the new-user training classes and
edits the quarterly newsletters. |