| Continued
              from previous page
 Jerry Bray, Maryland-based Harvey & Daughters' CEO, played a crucial
        role in choosing Clients & Profits. The agency pulled key staffers
        from both the creative and business sides of the shop to work on the
        initial setup. "We even brought in a C&P consultant a few times to
        ensure that we got it all right the first time," he says.
 Managing your agency's database might sound like an
         overwhelming responsibility, but the chore can be subdivided into three
         key responsibilities: (1) database backup, (2) communicate with users,
         and (3) take a proactive role in maintenance.
                 
        Safety first
                First, back up your database daily to a reliable,
                 removable media like DAT tape or a CD-R. Save at least one week's
                 worth of data (two is better) before rotating the storage media
                 to overwrite it. Also, establish a rotation procedure so that
                 you are taking one copy of your backup off site to protect it
                 from fire, floods, theft and other disasters. Be sure to make
                 a monthly backup of your database for safekeeping. "We use Retrospect
                 and DLT tapes to back up all files overnight, Monday through
                 Friday," says Marilyn Power, operations director at Fort Worth-based
                 Stuart Bacon. She keeps a couple of spare tapes on hand in case
                 one becomes damaged so the backup routine is never disrupted. "I
                 also take the two most recent backup tapes home with me in the
                 evenings," she says.
                 
        Restore and check your back up periodically so you are
         certain that the procedure is working. And make sure someone else knows
         how to run, restore, and check the backup in case the system manager
         is unavailable. Drin Gyuk, systems administrator at Chicago-based Piper
         Studios, taped instructions on the backup hardware "so anyone could
         do it." They even chose a staff member to make backups just in case
         Drin isn't around.
 Communicate with users
 Until users get accustomed to contacting the
                 system manager immediately if something unusual occurs, ask
                 them each day.
           |   | Keeping lines of communication
              open can help identify any potential problems before they become
              disasters.
                 
        But if something does go awry, it's always the users
         who discover it first. The sooner it's investigated, the sooner its
         true nature can be determined and the problems solved. It can be something
         as simple as a cable: "After having troubles for some time, we had our
         cabling tested and found some bad cables," says Jennifer Glick, director
         of operations at the Princeton-based Rainier Corp.
                 
        The C&P system manager is not just a techno-geek;
         there's also a human side to system management. "I'm involved with our
         users on a daily basis," says Jerry, Harvey & Daughters' CEO, "so
         I quickly know if something is wrong. For us, it's rarely a database
         issue; our system is pretty stable." He gets involved in training new
         employees to ensure that they know how to correctly use the software. "After
         all," he says, "using Clients & Profits well has been the key to
         our success."
             B-E A-G-G-R-E-S-S-I-V-E
             The best Clients & Profits system managers
                 take an active role in managing the database. First, they learn
                 as much as they can about the care and maintenance of the database,
                 starting with the Clients & Profits
                 Database Guide. It's an essential resource that includes
                 troubleshooting and repair information, and identifies the common
                 causes of data corruption. Second, check the "What's
                 New" page on the Clients & Profits web site every Monday
                 for news, tips, updates and other information. Third, sign up
                 for the System
                 Manager online user group to exchange tips, solutions, and
                 answers with other C&P system managers.
                 
        It takes a special person to be the C&P system manager,
         particularly when the responsibility is piled on top of other work.
         But if you break down the responsibilities into manageable tasks, the
         duty becomes less stressful&endash;and gives you a chance to be the
         hero (cape not included).
 
 
 Mindy
                       Williams is a senior member of the Clients & Profits
                       Helpdesk. She teaches the new-user training classes and
                       edits the quarterly newsletters.   |