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WORKING SMARTER EVERY DAY







7 WAYS TO CUSTOMIZE ESTIMATES IN CLIENTS & PROFITS

1. Change the heading "Estimate" to "Authorization," "Proposal" or some other meaningful title.

2. Pick a cool font (but use trial-and-error to find the one that looks best).

3. Change the estimate's margins to fit your fancy letterhead.

4. Paste any PICT file (or .BMP file in Windows) into the estimate's logo field. You may not need to print on letterhead!

5. Rearrange job tasks into easy-to-understand categories (i.e., Creative, Production, Out side Costs, etc.) by using the Group and Sort fields.

6. Combine several tasks together using the Roll-up option.

7. Show a different disclaimer for different kinds of jobs by creating and using job types/spec sheets.

How to make these changes: The estimate heading, disclaimer, and display options are customizable for each job and is changed in the Job Ticket window. The estimate logo and margins are system-wide preferences, and are changed by choosing Report Options from the Setup menu. Group and sort are task settings, and are customized by double-clicking on a task in the Job Ticket window. To change the estimate's fonts, choose Report Fonts from the Utilities menu.

By Mark Robillard

Change is inevitable, right? It certainly is when you're talking about clients and their jobs.

     I don't think I've ever heard of a job that didn't change from its original estimate. The question always was: who pays? In the good old days of retainers and fat media commissions, an agency could (sometimes) afford to change a job--in the name of client relations--at no charge.

But these days? Forget it.

     Since client changes are inescapable, what's the best way to not get nailed? There are two choices: revise the estimate or add a change order.

     Revising a Clients & Profits estimate is quick--just type in the new amounts over the old ones. Clients & Profits makes it easy to track revisions, since it numbers each revision to an estimate automatically. When the estimate is printed, you'll see the revision number at the top of the page.

     Store copies of these estimates in the job jacket and you've got a visual history of the job's changes.

But estimate revisions have a serious drawback: They remind the client (again) of how expensive the job has become.

A better solution is a change order.

     Here's how it works: you'll add a change order each time the client makes a substantial change--even if it doesn't cost anything. The change order only shows what the client wants changed, not the job's original estimate. The printed change order even looks like the estimate, as to not draw attention to itself. But it includes a signature line to document the client's approval of the change.

     Change orders increase the job's budget and estimate, which your account managers track on job summaries and job lists. Clients & Profits will even combine change order amounts with estimates automatically on client invoices, preventing lost income.


Mark Robillard developed Clients & Profits and is a cofounder of Clients & Profits Worldwide


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