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Clients & Profits
prints reports for media analysis after insertion/broadcast
orders have been placed and later billed.
These reports are used for tracking
media buy amounts, client spending, and media vendor
purchases. You can print post-buy reports, client
spending reports, and group performance reports
for any or all dates, clients, and media vendors.
Post-Buy reports are used by media buyers to see in detail the media buys that
were ordered on broadcast and insertion orders. Post-buy reports can subtotal
media buys by client or station/publication.
Client Spending reports are used by account services to show clients how and
where their advertising budget has been spent.
Finally, the agency's management can use Group Performance reports to analyze
how well the media department is managing themselves.
To print Media Analysis reports
1 Choose Media Analysis from the Snapshot menu.
The Media Analysis window opens.
2 Click on the link for the kind of report you want to run (i.e., Post-Buy,
Client Spending, or Group Performance).
3 Enter the order date range and client code to define the
report parameters.
4 Click on a report button (e.g., recap, discrepancy, reconciliation)
to make your report selection.
5 Click Print.
Tips for printing media reports
Media reports can be printed to the screen for quick review, before the report
is committed to paper.
Each report can be printed for one client, or for all clients.
Many client spending and group performance reports compare media buys by the
different kinds of media, including broadcast, TV, cable TV, radio, newspaper,
magazine, interactive, outdoor, and a miscellaneous kind labeled "other." For
these reports to sort media buys correctly, it's important that each media
vendor is accurately categorized by the kind of media they offer. This "media
kind" setting is entered for each vendor in the Vendor Info window. Media buys
for vendors without a media kind setting will be included in the "other" totals.
Media
Analysis Statements |
Post-Buy |
Recap
- by Client |
Shows
on a month by month basis for each client
the orders placed. Information includes issue
date/flight date, publication/station, ad
size/programs, ad name, net amount, order
#, and A/R number it’s billed on. |
Recap
- by Pub/Station |
Shows
on a month by month basis for each media
outlet the orders placed. Information includes
issue date/flight date, publication/station,
ad size/programs, ad name, net amount, order
#, and A/R number it’s billed on. |
Discrepancy
- by Client |
A
post buy analysis report designed to show
the difference between the media orders and
the final amount recorded as a payable once
the invoice comes in. The report shows both
the gross amount and net amount of the orders,
so you can see where the difference is. The
report is effective in reporting information
to your clients. This report is run by client
and also shows insertion/broadcast order
number, ad name, A/P# and A/P due date. |
| Discrepancy
- by Pub/Station |
A
post buy analysis report designed to show
the difference between the media orders and
the final amount recorded as a payable once
the invoice comes in. The report shows both
the gross amount and net amount of the orders,
so you can see where the difference is. The
report is an effective management tool for
the agency in reviewing the accuracy of delivery
of various publications/stations. This report
is run by pub/station and also shows insertion/broadcast
order number, ad name, A/P# and A/P due date. |
| Reconciliation
- by Client |
Used
by accounting departments and media departments
as a single report to see what media’s
been ordered, billed to the client and invoiced
from the vendor. The report is run by client
and sorted by media vendor showing order
number, ad name, net and gross amounts for
orders sent out and invoices received, and
if the A/R has been invoiced and paid and
if the payable has been invoiced and paid. |
| Reconciliation
- by Pub/Station |
Used
by accounting departments and media departments
as a single report to see what media’s
been ordered, billed to the client and invoiced
from the vendor. The report is sorted by
media vendor showing order number, ad name,
net and gross amounts for orders sent out
and invoices received, and if they A/R has
been invoiced and paid and if the payable
has been invoiced and paid. |
Client
Spending |
Mix
Analysis |
Compares quarterly
spending by kind of media (i.e., cable, internet,
magazine, etc.) for each client. |
Market
Analysis (TV/Radio) |
Prepared from
media orders and shows a summary of spending
by quarter for each of the media markets
purchased. This report is normally run for
a fiscal year-to-date. |
Product
Analysis (TV/Radio) |
No description |
Station/Publication
Analysis |
No description |
Division
Analysis |
Compares quarterly
media spending by the clients in each division. |
Monthly
Media Analysis |
The Media Analysis
report lists specific types of journal entries:
clearing, recurring, auto-reversing, adjusting
and auto-WIP entries. |
Group
Performance |
Trend
Analysis |
Compares quarterly
spending by kind of media vs. the media department's
goals. |
Client
Profitability |
Compares
this year’s and last year’s profit. |
Commissions
Analysis |
This
report compares media commissions by client
and media kind (i.e., newspapers, cable,
radio, etc.). It can be used to analyze the
profitability of the shop's media clients. |
Buyer
Analysis |
No
description |
Media
Vendor Volume Analysis |
This
report compares total orders by vendor for
the current year and last year. It could
be a useful tool for negotiating better rates
with frequently-used vendors. |
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