By Judith Hector
Sometimes running an agency can feel like trying to control a bunch of
kids hyped up on sugar—just when you get things settled down something
pops up and starts the insanity all over again. It can be frustrating—to
say the least—and a poor-but-necessary way to spend your day. (Wouldn’t
you rather be doing billable work at, say, $100 per hour?!)
Instead of letting your agency run you ragged, use Clients & Profits'
reports to control the chaos.
With over 350 built-in reports, you’ve got an inside-out agency
analysis at your fingertips. With a few keystrokes, you can see how well
everything is working together—or how well it isn’t. Your
Clients & Profits reports are the best diagnostic tools you can apply
to your shop, and they’re a great way to identify and prevent problems
brewing down the road.
Whether you’re looking for flags to keep on top of cash flow, earmark
key (or problem) employees, find and keep your best clients, or review
historic trends to predicting future performance, Clients & Profits
Keep the cash coming
Hands down, the most important thing you can do to guarantee the long-term
health of your agency is to ensure that the money keeps coming in. Any
other problem can be revamped with minimal disruption, but if you don’t
have the green you’re in trouble.
With Clients & Profits, you can look at unbilled costs (and bill
for them), find past due invoices (and resubmit them), find clients that
neglect payments (and put their accounts on hold), and more. There are
dozens of cash flow analysis reports to help you find the leaks—and
Clients & Profits can also help you analyze your billable tasks revenue
and job profitability. Task cost and job revenue analysis reports show
which tasks are most profitable—and which ones might be better
out sourced. Better yet, work with AEs to help sell more profitable job
types. By shifting the mix of creative to more profitable work, you’ll
see higher revenues without increasing costs.
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